Short answer: The Framer subscription is the small line. In 2026 that is usually Basic at $10/month or Pro at $30/month billed annually, plus editor seats and maybe AI credits. The number that decides whether the site exists is the build: our landing pages start at $2,750, multi-page sites at $4,750, or your own time. Quote the plan and the build together or you will plan for a coffee budget and be surprised by a website.
This is not another feature-grid recap of a 2025 pricing page. Framer retired the Scale tier, folded AI into credits, and cut editor seats in half. The old 2025 plan guide is useful history. This is the invoice. For “template vs freelancer vs studio” ranges, see How Much Does a Framer Website Cost in 2026?.
The subscription, updated for 2026
Framer now sells two paid site plans plus Free and Enterprise. Scale is gone. You add capacity on Pro instead of jumping a $100 column.
Plan | Typical price (annual billing) | You actually get it for |
|---|---|---|
Free | $0 | Trying the canvas. No serious custom domain story. One-time AI credit trial. |
Basic | **$10/mo** ($15 if you pay month-to-month) | Personal / small live site: custom domain, 2 CMS collections, 50 GB bandwidth, built-in SEO. |
Pro | **$30/mo** ($45 month-to-month) | The business plan: redirects, staging, branching, 10 collections, 100 GB, 150 pages, 2,500 CMS items. |
Enterprise | Custom | Limits, SSO/SCIM, uptime, invoice paperwork. |
Prices move. Always confirm on framer.com/pricing. The shape has been stable since the June 2026 shake-up: simpler tiers, add-ons on Pro, AI metered as credits.
What quietly pushes you to Pro
301 redirects. Migrations and URL cleanup need Pro (or above). Basic is the wrong home for a site that already ranks.
Staging / branching. If more than one person ships, you want a preview that is not production.
CMS gravity. A blog + case studies + changelog is already multiple collections. Basic’s two collections run out faster than people expect.
Localization. Possible as an add-on / credit-using workflow. Budget it; do not discover it at launch.
If you are leaving Webflow, also read Framer vs Webflow Pricing. Headline subscription prices are not the same shape: Webflow splits site plans and seats more aggressively.
Seats, credits, and the other meters
Editors are $20/month after Framer halved them from $40. Content editors (CMS-only) are $10. A founder + a marketer is a real line item. It is still cheaper than a Webflow workspace surprise, and cheaper than paying us to change a headline.
AI credits sit on the workspace, not “per pretty button.” Ballpark inclusions: ~1,000/month on Basic, ~3,000/month on Pro. They do not roll over. Generating a landing page is typically ~300 credits; a small edit ~50. Localization and regenerate-loops are how teams blow the pool. Deep dive: what actually burns Framer AI credits.
Official Framer Experts get 50% off agent credits on the platform. That affects how *we* produce. It does not discount your PixlForm project fee.
Add-ons (CMS items, collections, bandwidth, extra credits) are how Pro scales now that Scale is gone. Fine. Just do not buy them to avoid writing a sitemap.
Domain is still a registrar bill. Connecting it to Framer is free. Cal.com, HubSpot, analytics are their own subscriptions. The site is a stack even when the builder is “all-in-one.”
The line item everyone underquotes: the build
Framer did not make custom design free. It made production faster. You still pay someone — you, a freelancer, or a studio — to decide the offer, the system, and the launch.
PixlForm, said plainly
We are an Official Framer Expert studio in Fountain Hills, AZ. Connor ONeil. Floors, not bait:
[Landing pages](/services/landing-pages) from $2,750. One offer, native Framer, responsive, form or calendar, basic on-page SEO, QA, handoff so you can edit.
[Full websites](/services/full-websites) from $4,750. Sitemap, design system, CMS where it helps, integrations, launch.
Above the floor when: a real migration with a decade of URLs, multilingual, heavy custom components, original illustration, or a copy sprint. We quote after a 15-minute intro, not from a blog table.
Average delivery across projects is 14 days. That speed is the AI-accelerated workflow plus senior review — not a race to unreviewed Agent output. 100+ sites, 10+ industries, 3M+ visitors on work we have shipped. Those are capacity stats, not a promise about your traffic.
Zay Bannister (Royal Rentals) has been with Connor and PixlForm for over five years. Ariana and Breckyn (Cuneiform) called it a worthwhile investment. That is the “what you actually pay” argument: a number you can plan around, and a studio that is still there after launch.
Other honest routes
DIY + template: a few hundred dollars and your weekends. Good when the stakes are low and you have taste.
Freelancer: often low-to-mid four figures for a bounded marketing site. Quality variance is the risk. Live Framer URLs or it did not happen.
Doing it twice: the hidden max. A $800 template launch that has to become a $4,750 site in nine months is not cheaper. It is a delayed invoice.
If one new client covers the build, stop optimizing the Framer plan and start optimizing time-to-live.
A realistic monthly + first-year picture
Example A — campaign landing page
Framer Basic: $10/mo (or Pro at $30 if you already live there)
Domain: whatever you already pay
PixlForm landing page: from $2,750 once
Cal.com: their free or paid tier
Credits: ignore unless you are generating the page yourself ten times
Year-one software might be ~$120–$400. The project is the $2,750. That is the actual pay.
Example B — startup marketing site with a blog
Framer Pro: $30/mo
One extra content editor: $10/mo
PixlForm multi-page: from $4,750
Redirects: included in Pro (the reason you are not on Basic)
Maybe a credit add-on during a localization month
Software: a few hundred a year. Build: the $4,750+ line. Ongoing edits: your marketer, not a developer retainers if we set the CMS up like adults.
Example C — you DIY on Pro with Agents
Pro $30/mo
Your time (the real cost)
Credits if you regenerate for sport
Risk: a generic site that still needs a studio pass later
We are not against Example C. We are against pretending it is $30.
How to choose a plan without a spreadsheet addiction
Need redirects or a CMS that will grow? Start at Pro.
Tiny brochure, no migration, you are the only editor? Basic is allowed.
Enterprise security / procurement? Skip the self-serve grid.
Pick the plan for the site, not for AI. Then check the credit bundle.
Budget the build next to the plan. If the plan is 2% of the project, stop agonizing.
We will tell you which plan to click on the intro call. It is not a secret and it is not a upsell — hosting is Framer’s bill, not ours.
FAQ
Is Framer Pro worth $30/month? If you need redirects, staging, or more than two CMS collections, yes. That is most business sites we ship. Basic is for smaller, simpler properties.
Does PixlForm’s $2,750 / $4,750 include the Framer subscription? No. Those are design-and-build floors. You (or your client) pay Framer for the plan. We will recommend the tier.
Didn’t Framer used to have a Scale plan at $100? Yes. It was retired in the 2026 simplification. Pro plus add-ons is the replacement for most teams who were shopping Scale for a single extra limit.
Will AI credits surprise me on the bill? Only if you generate and regenerate as a hobby, or localize a large site without budgeting. Manual editing is free. Read the credits companion before you make Agents your default keyboard.
Want a number for *your* site, not a grid? Book the 15-minute intro or email c@pixlform.com. Bring the URL and the date you need to be live. We will say landing page vs full site, which Framer plan, and whether $2,750 or $4,750 is even the right floor.