How to Improve Your Website SEO and Performance with Framer
Aug 17, 2025
Your website can be beautifully designed, but if it doesn't rank in search engines or loads slowly, you're leaving money on the table. The harsh reality: a stunning site that no one finds or abandons due to slow loading is functionally invisible.
Search engine optimization (SEO) and website performance aren't optional extras—they're fundamental to digital success. Every second of load time affects conversion rates. Every position down in search results cuts traffic dramatically.
The good news? Framer is purpose-built to excel in both areas. While traditional platforms require extensive manual optimization, Framer delivers exceptional SEO and performance capabilities automatically, with additional features that let you fine-tune for even better results.
This comprehensive guide reveals exactly how Framer positions your website for search success and lightning-fast performance—and how to leverage every advantage.
Why SEO and Performance Matter More Than Ever
Before diving into Framer's capabilities, understand what's at stake:
The SEO Reality
Search is still king: 68% of online experiences begin with a search engine. If you're not ranking, you're invisible to the majority of potential customers.
Position matters dramatically:
Position #1 gets 28-32% of clicks
Position #2 gets 15-18% of clicks
Position #3 gets 10-12% of clicks
Positions #4-10 split the remaining 40%
Page 2 gets virtually nothing
The math is brutal: Moving from position #5 to #3 can double your traffic. Moving from #3 to #1 can triple it.
The Performance Crisis
Speed directly impacts revenue:
1 second delay = 7% reduction in conversions
2 second delay = 15% reduction in conversions
3 second delay = 32% of visitors bounce immediately
Amazon calculated that every 100ms of latency costs them 1% in sales
Mobile is unforgiving:
53% of mobile visitors abandon sites that take over 3 seconds to load
Mobile traffic exceeds desktop for most businesses
Google's mobile-first indexing makes mobile performance critical for rankings
Core Web Vitals are ranking factors:
Google explicitly uses page experience in rankings
Sites with poor Core Web Vitals get deprioritized
Fast sites get measurable ranking boosts
Bottom line: Performance isn't technical trivia—it's revenue, rankings, and competitive advantage.
Framer's Built-In SEO Advantages
Framer was architected with SEO best practices embedded from the ground up. Here's what you get automatically:
1. Clean, Semantic HTML
Search engines read HTML structure to understand your content. Framer generates clean, semantic markup that's easy for search engines to parse and interpret.
Why it matters:
Proper heading hierarchy (H1, H2, H3) signals content importance
Semantic tags (header, nav, article, footer) provide context
Clean code means faster crawling and better understanding
No bloated, messy code that confuses search engines
Traditional platforms often generate convoluted, div-soup HTML that obscures content meaning. Framer's output is elegant and search-engine-friendly.
2. Automatic Performance Optimization
Framer implements performance best practices automatically:
Image optimization:
Automatic conversion to modern WebP and AVIF formats
Responsive image sizing for different devices
Lazy loading for images below the fold
Compression without quality loss
Code optimization:
Minimal JavaScript overhead
Efficient CSS generation
Asset bundling and minification
Tree shaking to eliminate unused code
Delivery optimization:
Premium CDN with 300+ global edge locations
HTTP/2 and HTTP/3 support
Brotli compression
Browser caching strategies
Result: Sites that consistently achieve sub-2-second load times and excellent Core Web Vitals scores without manual intervention.
3. Mobile-First, Responsive by Default
Google uses mobile-first indexing—your mobile site determines your rankings, not desktop. Framer's responsive design system ensures:
Perfect mobile experiences out of the box
Consistent performance across devices
Touch-friendly interactions
Appropriate content prioritization on small screens
No separate mobile site needed—one site that works flawlessly everywhere.
4. Automatic Sitemap Generation
Search engines discover pages through sitemaps. Framer automatically generates and updates your sitemap, ensuring:
All pages are discoverable
New pages are indexed quickly
Sitemap stays current as you add content
Proper XML formatting
You never think about it—it just works.
5. SSL Certificates Included
HTTPS is a ranking signal. Framer includes SSL certificates automatically on all custom domains, providing:
Security for visitors
Trust signals (padlock in browser)
SEO benefit from HTTPS
No additional setup or cost
6. Fast Global Delivery
Framer's premium CDN uses AWS CloudFront with Origin Shield and 300+ edge locations, meaning:
Content delivered from servers physically close to users
Reduced latency regardless of visitor location
Consistent fast performance globally
Automatic routing to optimal servers
International SEO advantage: Fast loading in all markets improves rankings in all regions.
Essential SEO Features You Control
While Framer handles fundamentals automatically, you have full control over critical SEO elements:
1. Page Titles and Meta Descriptions
Every page needs unique, compelling titles and descriptions:
Best practices:
Titles: 50-60 characters, include primary keyword, front-load important words
Descriptions: 150-160 characters, compelling copy that drives clicks, include keywords naturally
Uniqueness: Every page should have distinct title and description
In Framer:
Easy per-page customization in page settings
Character count guidance to stay within limits
Preview of how it appears in search results
Pro tip: Don't stuff keywords. Write for humans first—compelling copy that makes people want to click.
2. URL Structure
Clean URLs help both users and search engines:
Best practices:
Short, descriptive, readable
Include relevant keywords
Use hyphens to separate words (not underscores)
Avoid special characters and parameters when possible
Good: /services/framer-website-design Bad: /page?id=123&cat=services
In Framer:
Full control over URL slugs
Automatic hyphenation of multi-word slugs
Easy URL structure planning
3. Heading Hierarchy
Proper heading structure (H1, H2, H3, etc.) helps search engines understand content organization:
Best practices:
One H1 per page (usually your page title)
H2s for major sections
H3s for subsections under H2s
Logical nesting (don't skip levels)
Include relevant keywords naturally
In Framer:
Full control over heading levels
Visual hierarchy that matches semantic hierarchy
Easy to maintain proper structure
4. Image Alt Text
Alt text describes images for screen readers and search engines:
Best practices:
Descriptive and specific
Include relevant keywords naturally (don't stuff)
Essential for accessibility
Helps image search rankings
Example:
Bad: "image1.jpg"
Good: "Modern framer website design with animated hero section"
In Framer:
Alt text field for every image
Easy to add and edit
Reminder prompts for accessibility
5. Internal Linking
Strategic links between your pages help search engines understand site structure and distribute page authority:
Best practices:
Link to related content naturally
Use descriptive anchor text (not "click here")
Ensure all pages are reachable from navigation or internal links
Create content hubs with strong interlinking
In Framer:
Easy page linking system
Link to CMS items dynamically
Button and text link flexibility
Advanced SEO Capabilities
Beyond basics, Framer provides advanced features for serious SEO:
1. 301 Redirects
When changing URLs or migrating from another platform, redirects preserve SEO value:
Why they matter:
Maintain rankings for old URLs
Prevent broken links and 404 errors
Transfer link equity to new pages
Preserve user bookmarks
In Framer (Pro and Scale plans):
Simple redirect management in site settings
Bulk import for large migrations
Wildcard redirects for pattern matching
Proper 301 status codes
Common use cases:
Migration from old website
URL structure changes
Consolidating duplicate content
Fixing historical broken links
2. Canonical URLs
Tell search engines which version of duplicate or similar content is the "official" one:
Why they matter:
Prevent duplicate content penalties
Consolidate ranking signals to preferred URL
Handle URL parameters and variants
In Framer:
Automatic canonical tags pointing to correct URLs
Custom canonical specification when needed
Proper handling of pagination and variants
3. Open Graph and Social Meta Tags
Control how your pages appear when shared on social media:
What you can customize:
Title for social shares
Description for social shares
Featured image for social cards
Twitter card format
In Framer:
Per-page social meta tag control
Preview of social share appearance
Dynamic CMS integration for blog posts
SEO impact: While not direct ranking factors, social shares drive traffic and backlinks, which do impact SEO.
4. Schema Markup (Structured Data)
Help search engines understand your content type and display rich results:
Common schema types:
Organization (company information)
LocalBusiness (for local SEO)
Article (for blog posts)
Product (for e-commerce)
FAQ (for rich snippets)
Review/Rating
In Framer:
Custom code capability for schema injection
Per-page or site-wide implementation
Support for JSON-LD format (Google's preference)
SEO impact: Rich snippets improve click-through rates, and Google may prioritize pages with proper schema.
5. Custom Code Injection
For advanced SEO tools and tracking:
Common uses:
Google Tag Manager
Advanced analytics tracking
Heatmap tools (Hotjar, etc.)
A/B testing scripts
Custom schema markup
Verification codes
In Framer:
Site-wide header/footer code injection
Per-page custom code
Before
</body>tag injection for performance
Best practice: Load scripts asynchronously to avoid performance impact.
Performance Optimization Strategies
Beyond Framer's automatic optimizations, you can further enhance performance:
1. Image Best Practices
While Framer optimizes automatically, your source images matter:
Upload guidelines:
Use appropriately sized images (don't upload 4000px images for 800px display)
Choose the right format for the content type
Compress before uploading when possible
Use SVG for logos and icons
Framer handles:
Responsive sizing for different devices
Format conversion (WebP, AVIF)
Compression
Lazy loading
Tools to use before upload:
TinyPNG for PNG compression
Squoosh for manual optimization
Photoshop/Figma export at appropriate sizes
2. Video Optimization
Video can tank performance if handled poorly:
Best practices:
Host video externally (YouTube, Vimeo) and embed
For background videos: use short loops, compress heavily, consider static image fallback on mobile
Lazy load video players
Provide poster images for immediate display
In Framer:
Easy video embedding from major platforms
Native video support with optimization
Controls over autoplay and loading behavior
3. Font Loading Strategy
Custom fonts can cause layout shifts and slow rendering:
Best practices:
Limit font weights and variants (every weight is additional download)
Use system fonts when appropriate
Subset fonts to include only needed characters (for non-English languages)
Framer's font handling:
Optimized Google Fonts loading
Custom font upload with proper rendering strategies
Font display controls to prevent invisible text
4. Animation Performance
Animations can delight users or destroy performance:
Performance-friendly animations:
Transform and opacity (GPU-accelerated)
Scroll-triggered effects with throttling
Spring physics (Framer's specialty)
Performance-killing animations:
Animating width, height, top, left directly
Excessive simultaneous animations
Animations triggered on scroll without optimization
Framer's advantage:
Animations optimized by default
GPU acceleration automatic
Performance monitoring built-in
5. Third-Party Script Management
External scripts are often the biggest performance killers:
Audit your scripts:
Do you need every tracking tool?
Can scripts load asynchronously?
Are there lighter alternatives?
Best practices:
Load non-critical scripts asynchronously
Defer JavaScript when possible
Use Google Tag Manager to consolidate tags
Regularly audit and remove unused scripts
In Framer:
Script loading controls
Async/defer options
Performance impact visibility
Measuring Your SEO and Performance
You can't improve what you don't measure. Essential tools:
Google Search Console
What it shows:
Search queries driving traffic
Click-through rates
Average positions
Indexing issues
Mobile usability problems
Core Web Vitals data
Setup: Verify site ownership (Framer makes this easy), submit sitemap, monitor regularly.
Google PageSpeed Insights
What it shows:
Performance score (0-100)
Core Web Vitals metrics
Specific improvement suggestions
Mobile and desktop scores separately
Target: 90+ for optimal performance and SEO benefit.
Google Analytics 4
What it shows:
Traffic sources and volume
User behavior and engagement
Conversion tracking
Audience insights
Setup: Add tracking code through Framer's integration, configure goals and conversions.
Core Web Vitals Metrics
The three critical metrics:
1. Largest Contentful Paint (LCP)
Measures loading performance
Target: 2.5 seconds or less
Largest element appears quickly
2. First Input Delay (FID) / Interaction to Next Paint (INP)
Measures interactivity
Target: 100ms or less (FID) / 200ms or less (INP)
Site responds quickly to user input
3. Cumulative Layout Shift (CLS)
Measures visual stability
Target: 0.1 or less
Content doesn't jump around while loading
Framer sites typically excel in all three metrics due to automatic optimization.
SEO Ranking Tools
Monitor your search positions:
Ahrefs
SEMrush
Moz
Google Search Console (free)
Track positions for key terms over time to measure SEO progress.
Common SEO Mistakes to Avoid
Even with Framer's built-in advantages, these errors can hurt rankings:
1. Thin or Duplicate Content
The problem: Pages with minimal content or content duplicated from elsewhere don't rank.
The solution:
Write substantial, unique content (aim for 500+ words for key pages)
Provide real value and depth
Avoid copying from competitors
Use canonical tags for necessary duplicates
2. Missing or Poor Meta Data
The problem: Search engines write their own descriptions, often poorly, if you don't provide them.
The solution:
Write unique title and description for every page
Make them compelling to drive clicks
Include relevant keywords naturally
Stay within character limits
3. Neglecting Mobile Experience
The problem: Poor mobile experience hurts rankings since Google uses mobile-first indexing.
The solution:
Test every page on actual mobile devices
Ensure tap targets are large enough
Check text readability without zooming
Verify forms work smoothly on mobile
4. Slow Loading Speed
The problem: Slow sites rank lower and lose visitors.
The solution:
Leverage Framer's automatic optimization
Follow image best practices
Minimize third-party scripts
Monitor Core Web Vitals regularly
5. Ignoring Technical SEO
The problem: Broken links, redirect chains, missing sitemaps hurt discoverability.
The solution:
Regularly audit for broken links
Implement proper redirects
Ensure sitemap is accurate (Framer handles this)
Fix crawl errors shown in Search Console
6. No Internal Linking Strategy
The problem: Isolated pages don't rank as well as well-linked pages.
The solution:
Link to related content naturally
Use descriptive anchor text
Create content hubs with strong interlinking
Ensure all pages are within 3 clicks of homepage
7. Forgetting About Local SEO (If Applicable)
The problem: Local businesses missing out on "near me" searches.
The solution:
Create Google Business Profile
Implement LocalBusiness schema
Include location information clearly
Get reviews on Google and other platforms
Content Strategy for SEO Success
Technical optimization is foundation; content is the building:
1. Keyword Research
Understand what your audience searches for:
Tools: Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest
Strategy:
Target mix of high and low competition terms
Focus on search intent, not just volume
Long-tail keywords often convert better
Map keywords to specific pages
2. Content Planning
Create content that serves user intent:
Types of content:
Informational: Blog posts, guides, tutorials
Commercial: Service pages, product descriptions
Navigational: About, contact, company information
Transactional: Pricing, demos, consultations
Best practices:
Match content type to user intent
Comprehensive coverage of topics
Answer questions thoroughly
Update content regularly
3. On-Page SEO
Optimize individual pages for target keywords:
Checklist:
✅ Keyword in title (front-loaded if possible)
✅ Keyword in H1
✅ Keyword in first 100 words
✅ Keyword in H2s naturally
✅ Related terms throughout (semantic relevance)
✅ Internal links to related content
✅ Compelling meta description
✅ Optimized images with alt text
Warning: Write for humans first, optimize for search second. Keyword-stuffed content ranks poorly and converts worse.
4. Blogging for SEO
Regular blog content drives organic growth:
Benefits:
Target long-tail keywords
Build topical authority
Attract backlinks naturally
Provide value that builds trust
In Framer:
Built-in blog CMS
Easy post creation and management
Category and tag organization
RSS feed automatic
Strategy:
Consistent publishing schedule
Comprehensive, valuable content
Proper keyword targeting
Internal linking to service pages
Link Building and Authority
Off-page SEO remains crucial:
Why Backlinks Matter
Links from other sites signal authority and trustworthiness:
Quality links from authoritative sites boost rankings significantly
Relevant links from industry sites are most valuable
Quantity matters less than quality
Ethical Link Building Strategies
Guest posting: Write for industry publications with links back to your site
Digital PR: Create newsworthy content that earns media coverage
Resource pages: Get listed on industry resource compilations
Partnerships: Collaborate with complementary businesses
Content marketing: Create linkable assets (research, tools, guides)
Community involvement: Participate genuinely in industry communities
What to avoid: Buying links, link exchanges, spam tactics (all hurt more than help)
The PixlForm SEO and Performance Advantage
At PixlForm, SEO and performance aren't afterthoughts—they're built into every website we create. Here's how we ensure your site ranks and performs:
SEO-First Architecture
Strategic foundation:
Keyword research before design begins
Site structure optimized for crawl-ability
Internal linking strategy planned upfront
Content hierarchy that matches search intent
Technical excellence:
Proper heading hierarchy throughout
Clean URL structure planned systematically
Schema markup implemented where beneficial
Meta data crafted for every page
Performance Obsession
Optimization at every level:
Image optimization before upload (we handle this)
Font strategy for fast rendering
Animation performance verified
Script loading optimized
Third-party integration audit
Monitoring and iteration:
Pre-launch performance testing
Core Web Vitals verification
PageSpeed Insights optimization
Real-world speed testing
Content Optimization
SEO-optimized copywriting:
Keyword integration that reads naturally
Compelling meta descriptions that drive clicks
Proper content structure for readability
Internal linking strategy execution
Conversion and SEO balance:
Content that ranks AND converts
User experience that keeps visitors engaged
Clear calls-to-action that drive results
Trust signals that build authority
Ongoing SEO Support
Post-launch services:
Google Search Console setup and monitoring
Analytics configuration and tracking
Performance monitoring and recommendations
Content strategy consulting
Link building guidance
Real Results
Our Framer sites consistently achieve:
90+ PageSpeed scores (often 95-100)
Sub-2-second load times globally
Excellent Core Web Vitals across all metrics
First-page rankings for target keywords within 3-6 months
3-5x traffic increases compared to previous sites
Case study: Professional services client saw organic traffic increase 412% in 6 months after launching new Framer site with our SEO strategy.
Your SEO and Performance Action Plan
Ready to improve your website? Here's your roadmap:
Immediate Actions (This Week)
Audit current performance: Run PageSpeed Insights on key pages
Check Search Console: Identify any critical errors
Review meta data: Ensure every page has unique title and description
Test mobile experience: Browse your entire site on mobile
Verify sitemap: Ensure it's accessible and submitted to Google
Short-Term Improvements (This Month)
Optimize images: Compress and resize as needed
Fix broken links: Audit and repair any 404s
Implement redirects: Set up 301s for any changed URLs
Add alt text: Ensure all images have descriptive alt text
Improve load speed: Identify and fix main performance bottlenecks
Long-Term Strategy (Next 3-6 Months)
Develop content calendar: Plan regular SEO-focused content
Build internal linking: Strategically link related content
Earn backlinks: Execute ethical link building campaigns
Monitor and iterate: Track rankings and adjust strategy
Expand keyword targeting: Gradually target more terms
Ready to Dominate Search Results?
SEO and performance aren't magic—they're systematic optimization of technical factors, content quality, and user experience. Framer provides exceptional foundation, but strategic implementation makes the difference between page 3 and position 1.
At PixlForm, we combine Framer's built-in advantages with proven SEO and performance optimization strategies to create websites that rank, convert, and grow your business.
What We Deliver:
✅ Technically perfect foundation for search success
✅ Lightning-fast performance that outpaces competitors
✅ Strategic content optimization that ranks and converts
✅ Comprehensive analytics setup for measuring results
✅ Ongoing monitoring and recommendations for continuous improvement
Don't leave your search visibility to chance. Contact PixlForm today for a consultation. We'll audit your current site, identify opportunities, and show you exactly how we'll improve your SEO and performance with Framer.
Already have a site and want to improve it? We offer SEO and performance optimization services for existing Framer sites. Get a free performance audit to see where you stand and how we can help.
Want a website that ranks and performs? PixlForm creates Framer sites optimized for search success and blazing-fast performance from day one. Schedule a consultation or explore our SEO services to dominate your market.